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Products that share a common platform but have different specific features and enhancements that are required for different sets of consumers constitute:
 A) a product family.
  B) a product market.
  C) derivative products.
  D) a product consideration set.
  E) heavyweight products.

Question 2

Successful product innovators in the computer industry:
 A) emphasize real-time communication within new product development teams and across product teams.
  B) do not invest in any version of the future but, instead, use a variety of low-cost probes to create many options for the future.
  C) carefully manage the transition between current and future projects.
  D) all of the answer choices

Question 3

_____ is a strategy for competing in fast-changing markets by creating new products at predictable intervals.
 A) Time pacing
  B) Patching
  C) Routinization
  D) Quality function deployment
  E) Improvisation

Question 4

_____ involves activities in which the decision and execution of strategy actions approach convergence with each other in time.
 A) Time pacing
  B) Patching
  C) Routinization
  D) Quality function deployment
  E) Improvisation

Question 5

_____ involve the creation of the know-how and know-why of new materials and technologies that eventually translate into commercial development.
 A) Platform projects
  B) Breakthrough projects
  C) Research and development projects
  D) Derivative projects

Question 6

Computer disks and fiber-optics cable each created a new product category. The type of commercial project that created these products would be classified as a:
 A) platform project.
  B) breakthrough project.
  C) research and development project.
  D) derivative project.
  E) none of the answer choices

Question 7

Commercial development projects that establish new core products and new core processes that differ from those of previous generations are referred to as:
 A) platform projects.
  B) breakthrough projects.
  C) research and development projects.
  D) derivative projects.
  E) none of the answer choices

Question 8

A common motor in all Black & Decker hand tools provides an example of which type of commercial development project?
 A) platform project
  B) breakthrough project
  C) research and development project
  D) derivative project
  E) none of the answer choices

Question 9

Commercial development projects that create the design and components that are shared by a set of products are referred to as:
 A) platform projects.
  B) breakthrough projects.
  C) research and development projects.
  D) derivative projects.
  E) none of the answer choices

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