Biology Forums - Study Force

Which tool refers to a computerized procedure that searches for variables within a data set relating systematically with a dependent variable?
 a. decision-tree
  b. post-hoc comparison
  c. CART
  d. automatic interaction detection

Question 2

Interbrand finds the value of a brand by assessing the value of the firm and then subtracting the physical and financial assets.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Marketing research is restricted to the promotion aspect of the marketing mix.
 
 Indicate whether the statement is true or false

Question 4

The VP of Customer Experience at an international hotel chain is constantly looking for ways to improve customer service, whether it be at check-in, room service, concierge services, check-out, etc. This is important because customers generally evaluate companies and brands based on
 a. time components.
  b. search effort.
  c. points of interaction.
  d. value-added supplemental components.

Question 5

Which tool graphically depicts what-if analyses illustrating the chances of some event occurring?
 a. decision-tree
  b. probability matrix
  c. functional analysis
  d. comparison branching

Question 6

If brands are assets, monetary figures can be attached to their worth.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

A marketing researcher must be objective in order to provide accurate information.
 
 Indicate whether the statement is true or false

Question 8

__________ factors are actions that go above and beyond customer expectations.
 a. Motivating
  b. Hygiene
  c. Extra
  d. Bonus

Question 9

The combination of individual or group means representing a planned comparison is called a ____.
 a. difference
  b. differential
  c. contrast
  d. divergence

Question 10

Marketers want to measure the worth of a brand so they can assess a keep/sell scenario with the brand.
 a. True
  b. False
 Indicate whether the statement is true or false

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