Biology Forums - Study Force

Ordering, handling, and shipping are __________ activities.
 a. customer-oriented
  b. product-oriented
  c. marketing-oriented
  d. coworker-oriented

Question 2

A researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for a test market of a new shampoo. Which type of sampling procedure is being used?
 a. systematic sample
  b. simple random sample
  c. nonprobability sample
  d. cluster sample

Question 3

It is useful for marketers to understand the psychological and lifestyle choices that are relevant to the brand(s) the marketer is pitching.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

What is an amalgam of catalogs from vendors within a market that is available via the Internet called?
 a. electronic marketplace
  b. buy-side system
  c. sell-side system
  d. on-line trading community

Question 5

BrainTrust Company produces and sells educational toys for children. In pricing its product, the company needs to make sure it properly estimates its costs. The company can safely estimate that transportation is what percentage of total distribution cost?
 a. 50
  b. 75
  c. 30
  d. 100

Question 6

A researcher is interested in studying attitudes about raw milk sales and has reason to believe that urban, suburban, and rural groups will vary in their responses. The researcher knows that the population being studied is 50 urban, 40 suburban, and 20 rural. She classifies the potential participants as urban, suburban, or rural residents, and then, for a sample totaling 100, randomly selects 50 individuals from the urban group, 40 from the suburban group, and 20 from the rural group. The researcher is using a(n) ____.
 a. proportional stratified sample
  b. balanced stratified sample
  c. even stratified sample
  d. primary stratified sample

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