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Other Fields Homework Help Marketing Topic started by: tobedds on Mar 1, 2018



Title: Descriptive statistics include all of the following measures EXCEPT a. median. b. confidence ...
Post by: tobedds on Mar 1, 2018
Descriptive statistics include all of the following measures EXCEPT
 a. median.
  b. confidence intervals.
  c. skewness.
  d. variance.
  e. range.

Question 2

Which part of the screen do most mobile users focus on?
 a. The left.
  b. The right.
  c. The bottom.
  d. The top.

Question 3

Because ____ and ____ measures are similar when it comes to analysis, many researchers refer to both types as continuous measures.
 a. interval, ratio
  b. nominal, interval
  c. ordinal, ratio
  d. nominal, ordinal
  e. ratio, nominal

Question 4

Mobile content is MOST effective when it:
 a. consists primarily of images rather than text.
  b. resolves customers' problems.
  c. is funny and interesting.
  d. All of these are correct.

Question 5

Which of the following statements concerning confidence intervals is FALSE?
 a. A confidence interval can be inferred when a probabilistic sample is drawn.
  b. A confidence interval is produced by calculating the degree of nonsampling error for the particular statistic.
  c. Precision can be increased by increasing sample size or decreasing the confidence level.
  d. A narrower confidence interval can be obtained by increasing the sample size.
  e. A narrower confidence interval can be obtained by decreasing the degree of confidence desired.

Question 6

When converting a desktop site to a mobile site, which of the following is the MOST important objective?
 a. Keep things simple.
  b. Don't lose content.
  c. Don't lose user interface elements.
  d. Segment content via interstitials.

Question 7

To calculate sampling error for a proportion, which of the following pieces of information is NOT needed?
 a. The z-score representing the desired degree of confidence
  b. The number of valid cases overall for the proportion
  c. The sample standard deviation
  d. The relevant proportion obtained from the sample
  e. All of these are relevant and necessary pieces of information for the calculation of sampling error for a proportion.

Question 8

Which of the following is NOT a strategically valid piece of advice for designing mobile pages?
 a. Avoid forcing users to scroll a lot through long pages.
  b. Use images sparingly to reduce loading times.
  c. Use linear pages to make the website easier to navigate.
  d. Reduce as much as possible the need for users to go back and forth between screens.


Title: Descriptive statistics include all of the following measures EXCEPT a. median. b. confidence ...
Post by: kraks on Mar 1, 2018
Content hidden


Title: Descriptive statistics include all of the following measures EXCEPT a. median. b. confidence ...
Post by: tobedds on Mar 1, 2018
Ready for finals


Title: Descriptive statistics include all of the following measures EXCEPT a. median. b. confidence ...
Post by: kraks on Mar 1, 2018
Good luck my friend!