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Title: Paid search is the primary focus of search engine marketers. (True or false?)
Post by: Alaynann on Mar 1, 2018
Paid search is the primary focus of search engine marketers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The regulation of the brewing and liquor industries is done by the ____.
 a. Federal Trade Commission
  b. Food and Drug Administration
  c. Bureau of Alcohol, Tobacco, and Firearms
  d. National Advertising Division
  e. National Advertising Review Board

Question 3

Higher response rates usually suggest fewer problems with nonresponse bias.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Search engines have assumed a key role in the activities of web users of all kinds.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

In the past, billboards advertising tobacco and alcohol were disproportionately more likely to appear in ____.
 a. Southern states
  b. rural areas
  c. California
  d. inner-city areas
  e. suburban areas

Question 6

Controlling the sampling error, rather than any single type of error, is the key in a research project.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

The number of people who took action on the email divided by the number of emails is called the:
 a. click-through rate.
  b. A/B testing.
  c. bounce rate.
  d. open rate.

Question 8

The ____ has issued a regular series of reports, titled Marketing Violent Entertainment to Children, that criticizes the entertainment industry for targeting children with advertisements for violent films, video games, and music.
 a. FDA
  b. NAD
  c. CARU
  d. FTC
  e. NARC


Title: Paid search is the primary focus of search engine marketers. (True or false?)
Post by: hibobbbyyyy on Mar 1, 2018
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Title: Paid search is the primary focus of search engine marketers. (True or false?)
Post by: Alaynann on Mar 1, 2018
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