Biology Forums - Study Force

Point-of-purchase displays accomplish which of the following for RETAILERS?
 a. extend the amount of time spent in the store
  b. deliver useful information and simplify the shopping process
  c. reinforce the brand image
  d. encourages consumers to switch brands
  e. all of the above

Question 2

A random sample of 5,000 households are selected for interviews with the following results: 1,010 completed interviews; 864 refusals by the respondent; 3,126 no answer/not at home. The response rate is
 a. 19.
  b. 20.
  c. 36.
  d. 38.
  e. 51.

Question 3

Marketer-driven marketing activities are most effective in closing the consumer decision to purchase a product.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Point-of-purchase displays accomplish which of the following for MANUFACTURERS?
 a. extend the amount of time spent in the store
  b. deliver useful information and simplify the shopping process
  c. reinforce the brand image
  d. increasing the consumer's interest in shopping
  e. all of the above

Question 5

Nonresponse error represents
 a. a measure of the difference between the size of the population and the size of the sample.
  b. the number of sampling units not contacted on the first attempt.
  c. a random distribution of unanswered questions.
  d. a failure to obtain information from sampling units.
  e. a uniform distribution of uncontacted respondents.

Question 6

There is little opportunity to develop new and engaging online advertising formats.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

In-store radio and TV advertising, shopping cart advertisements, shelf talkers, floor graphics, and coupon dispensers are all examples of ____.
 a. P-O-P displays
  b. miscellaneous media
  c. in-store media
  d. on-premise advertising
  e. impulse media

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I can see it now, thanks for clarifying

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