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Other Fields Homework Help Marketing Topic started by: jumer01 on Mar 1, 2018



Title: ____ are electronic files that track users' on-line behavior.
Post by: jumer01 on Mar 1, 2018
____ are electronic files that track users' on-line behavior.
 a. Cookies
  b. Banner ads
  c. Pop-ups
  d. Interstitials
  e. Superstitials

Question 2

Which of the following statements is FALSE with regard to ratio scales?
 a. A ratio scale exhibits the property of identity.
  b. With a ratio scale, the comparison of the absolute magnitude of the numbers is legitimate.
  c. A ratio scale possesses a natural zero point.
  d. The geometric mean is a meaningful measure of average with a ratio scale.
  e. A ratio scale allows the comparison of absolute magnitudes but not the differences in magnitudes.

Question 3

Cascading Style Sheets make it more difficult to update a website.
 
 Indicate whether the statement is true or false

Question 4

When only those consumers known to be interested in a particular product or service receive an advertisement, ____ is being used.
 a. behavioral targeting
  b. demographic segmentation
  c. benefit targeting
  d. consumer-oriented marketing
  e. geographic segmentation

Question 5

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a company has just test marketed in your area. In order to determine the degree to which consumers hold favorable attitudes toward the product, what is the lowest level of scale that you can use?
 a. Nominal
  b. Ordinal
  c. Interval
  d. Ratio
  e. Need more information

Question 6

Alt tags are useful in providing information in detail about images on the site.
 
 Indicate whether the statement is true or false

Question 7

____ occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul up advertising effectiveness.
 a. Spamming
  b. Phishing
  c. Click fraud
  d. Behavioral targeting
  e. Keyword-matching

Question 8

What characteristic must a scale possess in order for the researcher to compute the ratio of the magnitude of the numbers?
 a. It must have an arbitrary zero point.
  b. The range of the absolute scale intervals must be divisible by two.
  c. It must use only integers.
  d. It must have an absolute zero point.
  e. The modal ratio must be greater than two.

Question 9

Providing satisfying customer experience is a key criterion for successful websites.
 
 Indicate whether the statement is true or false


Title: ____ are electronic files that track users' on-line behavior.
Post by: bik_e23 on Mar 1, 2018
Content hidden


Title: ____ are electronic files that track users' on-line behavior.
Post by: jumer01 on Mar 1, 2018
Oh god, I was lost before coming here. Thanksss


Title: ____ are electronic files that track users' on-line behavior.
Post by: bik_e23 on Mar 1, 2018
Great, make sure you mark the topic solved, it hides it from other eyes :)