Biology Forums - Study Force

A storyboard is a pre-finished version of an advertisement that presents a series of key visual frames and corresponding script of the audio.
 
 Indicate whether the statement is true or false

Question 2

Observers in a supermarket are watching customers selecting apples. They have been given a checklist and told to check all the behaviors that apply for each consumer. This method of data collection is a(n)
 a. unstructured-disguised observation.
  b. unstructured-undisguised observation.
  c. contrived setting observation.
  d. structured observation.
  e. laboratory observation.

Question 3

There are two basic presentation formats available to salespeople for the presentation:
 a. canned; AIDA
  b. need development; need awareness
  c. consultative selling; telemarketing
  d. trial close; straightforward

Question 4

Using this type of match will ensure your ad will not appear.
 a. Exact
  b. Broad
  c. Negative

Question 5

The persuasive power of an advertisement declining over time is referred to as wearout.
 
 Indicate whether the statement is true or false

Question 6

Unstructured observation is used
 a. for studies in which hypotheses are to be tested.
  b. for studies in which flexibility is allowed in terms of what is noted and recorded.
  c. for studies in which the categories that will be used to analyze the situation have been specified beforehand.
  d. only for disguised studies.
  e. only for undisguised studies.

Question 7

A sophisticated and informed approach to the presentation that relies on the marketing concept
  is the presentation.
 a. canned
  b. need satisfaction
  c. attention-interest-desire-action
  d. need hierarchy

Question 8

Types of search matches that reaches the widest audience are called:
 a. exact.
  b. broad.
  c. phrase.

Question 9

Increasing gross rating points (GRPs) directly translates into better performance for a brand.
 
 Indicate whether the statement is true or false

Question 10

Which of the following is NOT true with respect to structured observation?
 a. Increases potential observer bias
  b. Increases reliability of observations
  c. Often results in a loss of validity
  d. Used when hypotheses are known
  e. Used for descriptive and causal research

Question 11

AIDA stands for
 a. attention-interest-desire-action.
  b. attraction-interest-desire-accomplishment.
  c. attention-income-development-action.
  d. attrition-investment-detection-attraction.

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