Biology Forums - Study Force

Displays that are intended to be used for six months or more are called _____.
 a. permanent displays
  b. in-store media
  c. temporary displays
  d. semipermanent displays
  e. on-premise signage

Question 2

An advantage of radio advertising is short lead times.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Which of the following is NOT a category of POP materials as classified by industry officials?
 a. permanent displays
  b. semipermanent displays
  c. temporary displays
  d. in-store media
  e. on-premise signage

Question 4

In terms of target audience CPM, radio advertising is considerably more expensive than other mass media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Which of the following is an advantage specific to digital billboards?
 a. low cost
  b. nonselectivity
  c. frequency of exposure
  d. placement
  e. the ability to interact with consumers

Question 6

Because radio is a form of mass media, radio advertising can't reach prospective customers on a personal and intimate level.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

The point of purchase is the time and place at which all elements of the sale (_____) come together.
 a. advertising, sales promotion, and public relations
  b. product, price, and distribution
  c. mission, objectives, and strategy
  d. manufacturer, retailer, and consumer
  e. consumer, money, and product

Question 8

Station format is a major consideration in the choice of radio vehicles.
 a. True
  b. False
 Indicate whether the statement is true or false

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Great answers, all of them were right