Biology Forums - Study Force

According to the Protection Motivation Theory, the audience's perception as to whether or not they have the ability to take the action is called ______.
 a. perceived threat
  b. social disapproval
  c. severity
  d. perceived self-efficacy
  e. perceived response efficacy

Question 2

POP displays can create a synergistic effect when used in conjunction with advertisements and promotions.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

When using a fear appeal, it is important to guage the ______ , or whether it is perceived to work by the audience.
 a. perceived threat
  b. severity
  c. perceived response efficacy
  d. perceived self-efficacy
  e. None of these are correct

Question 4

POP displays serve as the capstone for an integrated marketing communications program.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Which of the following is true regarding the source attribute of attractiveness?
 a. Attractiveness refers only to physical attractiveness.
  b. Attractiveness and credibility are basically different labels for the same concept.
  c. An endorser, although physically unattractive, may be perceived as attractive if consumers share a sense of similarity with him or her.
  d. Attractiveness is a far more important attribute for a celebrity to possess than is credibility.
  e. An endorser must be considered physically attractive, well-respected, and perceived as similar to the audience to be effective.

Question 6

POP displays benefit all participants in the marketing process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Janice was influenced to purchase an abdominal exercise device after watching an infomercial showing people like herfemales in their middle forties and mothers. Which subcomponent of the general concept of attractiveness influenced Janice to purchase this product?
 a. trustworthiness
  b. expertise
  c. physical attractiveness
  d. respect
  e. similarity

Question 8

The merchandising function is served when POP displays enable retailers to utilize floor space effectively and boost retail sales by assisting customers in making product and brand selections.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

The three dimensions of the general concept of source attractiveness are _____.
 a. intelligence, familiarity, and liking
  b. physical attractiveness, familiarity, and intelligence
  c. similarity, familiarity, and liking
  d. physical attractiveness, respect, and similarity
  e. sense of humor, similarity, and liking

Question 10

Temporary POP displays have an intended lifespan up to six months, while permanent displays are intended for use for more than six months.
 a. True
  b. False
 Indicate whether the statement is true or false

Content hidden

Thanks for your help <3