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Title: Which of the following is a step in calculating the ROI for a sampling investment? Post by: ashtin6 on Mar 1, 2018 Which of the following is a step in calculating the ROI for a sampling investment?
a. define the objectives b. review the category c. calculate the profit per unit d. calculate the price elasticity e. calculate the volume necessary to break even Question 2 John is the marcom manager at a major consumer packaged goods manufacturer. He feels that marcom objectives should be stated in terms of sales or market share gains and that failure to do so is a cop-out. Which view is John espousing? a. traditional view b. common view c. heretical view d. revolutionary view e. controversial view Question 3 After calculating the profit per unit, what is the next step in calculating the ROI for a sampling investment? a. calculate the price elasticity b. determine the total cost of sampling c. conduct a sampling assessment d. calculate the number of converters needed to break even e. determine the effectiveness of the sampling Question 4 The heretical view states that advertising objectives should always be stated in terms of _____. a. awareness levels b. attitude change c. purchase intention d. sales or market share gains e. creating brand loyalty Question 5 A hair product company wishing to reach teenage males made a deal with tuxedo rental shops to distribute gift packages of product samples to each male who picked up a rental for the prom. The hair product company was using _____. a. targeted sampling b. exclusive sampling c. creative distribution methods d. mass distribution e. demand sampling Question 6 The _____ effect is the delay of results of marcom on sales from one time period to another. a. economic b. consumer response c. heretical d. advertising response e. lagged Question 7 It is estimated that online sampling costs are _____ sampling in stores or at special events. a. three times greater than b. two times greater than c. three times less than d. two times less than e. the same as Title: Which of the following is a step in calculating the ROI for a sampling investment? Post by: oberlin1027 on Mar 1, 2018 c c d d a e a Title: Which of the following is a step in calculating the ROI for a sampling investment? Post by: ashtin6 on Mar 1, 2018 Such a godsend, you helped me and my friend big time
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