Biology Forums - Study Force

The practice of _____ consists of retailers purchasing enough products on one deal to carry them over until the manufacturer's next regularly scheduled deal.
 a. pay-for-performance
  b. forward buying
  c. diverting
  d. co-marketing
  e. slotting

Question 2

As part of the socialization process in all cultures, people acquire a _____.
 a. norm of engagement
  b. norm of reciprocity
  c. norm of awareness
  d. norm of cognition
  e. norm of complacency

Question 3

Large retail chains, unlike smaller chains, are able to merchandise their own _____ brands, and because these brands can be sold at lower prices than manufacturers' comparable brands, large chains are able to use their brands to satisfy the needs of price-sensitive consumers while selling manufacturers' brands at their normal price and pocketing the trade allowance as extra profit.
 a. generic
  b. private
  c. national
  d. regional
  e. local

Question 4

The secret to facilitating encoding is _____.
 a. repetition
  b. heuristics
  c. hedonism
  d. motivation
  e. opportunity

Question 5

A retailer can exercise its power in a channel by _____.
 a. requesting a pay-for-performance agreement from the manufacturer
  b. requesting a deslotting agreement from the manufacturer
  c. requesting a scanner-verified trade promotion
  d. requesting an account-specific marketing program
  e. requesting every day low pricing

Question 6

In general, novel messages are _____.
 a. unusual
  b. distinctive
  c. unpredictable
  d. All of these are correct.
  e. None of these are correct.

Question 7

In order to avoid paying slotting allowances, a manufacturer can _____.
 a. invest in a pull strategy
  b. invest heavily in R&D to develop meaningful new products
  c. refuse to pay them
  d. All of these are correct.
  e. None of these are correct.

Question 8

When consumers are attracted to stimuli that supply relevant facts and figures, they are interested in meeting their _____.
 a. heuristic needs
  b. emotional needs
  c. hedonic needs
  d. informational needs
  e. symbolic needs

Question 9

Dial Corporation had to pay a fee to a retail chain for having an unsuccessful product removed from their distribution centers. This fee is known as _____.
 a. a slotting fee
  b. an exit fee
  c. street money
  d. push money
  e. pull money

Question 10

In recognizing alternative paths to attitude formation and thus to persuasion, the ELM points out that the form of persuasion will depend both on consumer _____ (their motivation, opportunity, and ability to process marketing messages) and the relative strengths of the brand.
 a. aptitudes
  b. characteristics
  c. decoding strategies
  d. encoding strategies
  e. feelings

Question 11

How are retailers able to impose expensive slotting fees on manufacturers?
 a. Retailers face intense competition to acquire distribution rights.
  b. They are contractual agreements.
  c. The balance of power has shifted away from manufacturers and toward retailers.
  d. They are a form of pay-for-performance.
  e. The Federal Trade Commission condones the action.

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