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Title: A manufacturer's objective for using trade-oriented sales promotion could include introducing new ... Post by: mananshah90 on Mar 1, 2018 A manufacturer's objective for using trade-oriented sales promotion could include introducing new or revised products.
a. True b. False Indicate whether the statement is true or false Question 2 A certain manufacturer describes its product as the Cadillac of swimming pools.. In this advertising message, the relationship between the car and the pool is a type of _____. a. sign b. signal c. simile d. metaphor e. allegory Question 3 A manufacturer's objective for using trade-oriented sales promotion could include reducing excess inventories and increasing turnover. a. True b. False Indicate whether the statement is true or false Question 4 The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning from the culturally constituted world to their brands. Which of the following is NOT a good illustration of meaning transfer? a. Company A imprints an insignia of the British flag on its merchandise. b. Company B advertises that it is a proud sponsor of the Olympics. c. Company C always includes images of cowboys in its advertisements. d. Company D claims its automobile tires are the best because its technology is the most modern in the industry. e. Company E placing a cancer ribbon on every package. Question 5 Sales promotion can permanently stop an established brand's declining sales trend. a. True b. False Indicate whether the statement is true or false Question 6 Which of the following is an example of noise? a. The letters your company receives from consumers regarding their opinions about your advertising campaign. b. Information received from respondents to a market research survey. c. An advertiser's uncertainty about what message appeal is most appropriate for a particular target market. d. Trying to appeal to different consumers e. All of these are correct. Question 7 Sales promotion can provide consumers with a compelling, long-term reason to continue purchasing a brand. a. True b. False Indicate whether the statement is true or false Question 8 Georgetown's advertising agency performed a copy test to evaluate a Georgetown magazine. They learned that three out of five hospital purchasing agents who saw the ad actually purchased the product. This favorable sales response illustrates _____. a. effective decoding b. absence of noise c. effective channeling d. positive feedback e. negative feedback Question 9 Consumers increase their consumption rate of stockpiled products when the product is convenient to consume compared with when it requires preparation. a. True b. False Indicate whether the statement is true or false Title: A manufacturer's objective for using trade-oriented sales promotion could include introducing new ... Post by: Ambur on Mar 1, 2018 TRUE d TRUE d FALSE c FALSE d TRUE Title: A manufacturer's objective for using trade-oriented sales promotion could include introducing new ... Post by: mananshah90 on Mar 1, 2018 Thank you for your assistance, again and again
Title: A manufacturer's objective for using trade-oriented sales promotion could include introducing new ... Post by: Ambur on Mar 1, 2018 My pleasure
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