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Title: Less money is spent on consumer sales promotions compared to trade sales promotions. (True or false?) Post by: hawkmom52 on Mar 1, 2018 Less money is spent on consumer sales promotions compared to trade sales promotions.
a. True b. False Indicate whether the statement is true or false Question 2 The simplest of all decision heuristics is _____. a. affect referral b. compensatory c. conjunctive d. lexicographic e. disjunctive Question 3 Advertising spending as a percentage of total marketing communications expenditures has increased in recent years. a. True b. False Indicate whether the statement is true or false Question 4 The _____ holds that pictures are represented in memory in verbal as well as visual form, whereas words are less likely to have visual representations. a. consumer processing model b. hedonic experiential model c. dual-coding theory d. attribution theory e. None of these are correct. Question 5 The sales force, retailers, and consumers are targets of sales promotional efforts. a. True b. False Indicate whether the statement is true or false Question 6 The representation of sensory experiences in short-term memory is known as _____. a. habituation b. concretizing c. active synthesis d. imagery e. feature analysis Question 7 Sales promotion is better suited than advertising to enhance buyer attitudes and augment brand equity. a. True b. False Indicate whether the statement is true or false Question 8 Changes in the context or organization of information in consumers' long-term memories is known as _____. a. perception b. learning c. comprehension d. exposure e. attention Question 9 Companies in the restaurant industry are the biggest users of sales promotion. a. True b. False Indicate whether the statement is true or false Question 10 Wilson told Jade the preferred meal for each guest attending the dinner party. Of course Jade didn't pay attention. How long will Jade keep the information in her short-term memory without thinking about it or rehearsing it? a. 30 seconds or less b. 30 seconds to 1 minute c. 1 to 5 minutes d. 5 to 7 minutes e. 7 to 10 minutes Question 11 Promotion refers to any incentive used by a manufacturer to induce the trade and/or consumers to buy a brand and to encourage the sales force to aggressively sell it. a. True b. False Indicate whether the statement is true or false Title: Less money is spent on consumer sales promotions compared to trade sales promotions. (True or false?) Post by: Maalmb on Mar 1, 2018 Content hidden
Title: Less money is spent on consumer sales promotions compared to trade sales promotions. (True or false?) Post by: hawkmom52 on Mar 1, 2018 Makes more sense now, TY
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