Biology Forums - Study Force

The promotional method most commonly used for highly personal items is personal selling.
 
 Indicate whether the statement is true or false

Question 2

Rumors are running rampant through a company that a competitor is going to buy out the firm and fire half of its workers. To reduce the anxiety of its workforce, the company could embark on a PR effort that involves which of the main objectives of public relations?
 a. spreading goodwill and positive feelings
  b. giving advice and counsel
  c. promoting a product or service
  d. preparing internal communications

Question 3

What must the government do when it wants to buy a standard product?
 A) It uses a negotiated contract and selects only a few firms.
  B) It inspects products from eligible bidders and chooses the best in quality.
  C) It sends out a detailed description of the product to qualified bidders.
  D) It awards the contract to larger businesses because they provide better services.
  E) It usually chooses a past supplier that it knows is reliable.

Question 4

The price of a product influences the promotion mix to be used by the producer.
 
 Indicate whether the statement is true or false

Question 5

Of the six main objectives of public relations, which one almost exclusively involves damage control?
 a. lobbying
  b. giving advice and counsel
  c. counteracting negative publicity
  d. preparing internal communications

Question 6

The Hilex Poly plastic bags used at Walmart are supplied by Novolex. From Hilex's perspective, Walmart is part of the ___________ market.
 A) government
  B) reseller
  C) institutional
  D) producer
  E) consumer

Question 7

Author Steven Brown talks about the factors that are ushering in a new era for public relations by pointing out that we
 a. are currently experiencing the heyday of mass marketing.
  b. now expect to have a trustworthy relationship with companies.
  c. live in an intensely commercial and brand-obsessed world.
  d. are becoming more accustomed to negative and aggressive promotional tactics.

Question 8

What is one of the benefits of industry classification systems like NAICS?
 A) They are the only type of data needed for industry segmentation.
  B) They can be applied to the whole world no matter which system is used.
  C) They make it easy for business marketers to identify potential customers.
  D) They allow for the classification of industries without any repetition.
  E) They provide a consistent means of categorizing industries.

Question 9

The geographic distribution of a firm's customers can affect the combination of promotional methods used.
 
 Indicate whether the statement is true or false

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