Biology Forums - Study Force

A teleservice export strategy involves exporting services by delivering them electronically.
 
 Indicate whether the statement is true or false

Question 2

As the paper quality of most magazines is poor, color reproduction can be a problem and may cause creative limitations for advertisers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Here are some descriptions of the ads that he found: Which of the following is true of advertising during the 1980s?
 a. It was dominated by Internet adverting and other e-brand promotions.
  b. Television advertising was influenced by rapid cuts with a very self-conscious character.
  c. New interactive media allowed direct measurement of ad exposure and impact.
  d. E-commerce and m-commerce changed the way people shop.

Question 4

An inbound service export strategy involves sending the service provider to other countries.
 
 Indicate whether the statement is true or false

Question 5

An advertiser who seeks high reception and voluntary audience exposure for his advertisements, should choose magazines as his advertising medium.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Here are some descriptions of the ads that he found: Ads in the designer era .
 a. were about public consumption status
  b. were free from the influence of the rapid-cut editing style of MTV
  c. focused on modern, contemporary values
  d. rebelled against traditional American values

Question 7

An outbound service export strategy involves bringing foreign customers to the service provider's country.
 
 Indicate whether the statement is true or false

Question 8

The main advantage of magazines as a media choice is their audience selectivity, which can be based on demographics, lifestyle, or special interests.
 a. True
  b. False
 Indicate whether the statement is true or false

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