Title: Two major sources of survey errors are _____. Post by: Tephy325 on Mar 1, 2018 Two major sources of survey errors are _____.
a. Type I and Type II errors b. random sampling error and systematic error c. respondent error and systematic error d. respondent error and interviewer error Question 2 Describe the difference between descriptive and inferential statistics. Question 3 Nominal scales typically use parametric statistical tests. Indicate whether the statement is true or false Question 4 In which of the following is there an unmistakable positioning characteristic regarding the branding and corporate identity? a. placement c. corporate advertising b. positioning d. promotional advertising Question 5 Which of the following is a reason for nonparticipation in trade shows? a. It is difficult for the firm to choose the appropriate trade fairs for participation. b. Exporters are able to reach a sizable number of sales prospects but over an extensive time period. c. Exporters are able to reach a sizable number of sales prospects but at very high costs per contact. d. They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign. Question 6 All of the following are advantages of survey research EXCEPT _____. a. inexpensive b. random c. efficient d. accurate Question 7 To use the chi-square test with the cross-tabulation of nominal data, expected cell sizes should be _______________ or greater. a. 5 c. 18 b. 10 d. 30 Question 8 Nonparametric statistical tests are frequently referred to as distribution free. Indicate whether the statement is true or false Title: Two major sources of survey errors are _____. Post by: samer on Mar 1, 2018 Content hidden
|