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Other Fields Homework Help Marketing Topic started by: leticia1977 on Mar 2, 2018



Title: The question, Did you watch the Super Bowl? on a survey about Super Bowl advertising effects is an ...
Post by: leticia1977 on Mar 2, 2018
The question, Did you watch the Super Bowl? on a survey about Super Bowl advertising effects is an example of a funneling question.
 
 Indicate whether the statement is true or false

Question 2

Apart from population, which of the following is most indicative of the market potential for most consumer and industrial products and services?
 a. Political stability
  b. Education levels
  c. Life span
  d. Income

Question 3

Mocked-up data used to visualize the results of a study will tend to lack uncooperative features present in real-world data such as all of the following except
 a. missing fields c. miscodes
  b. insufficient sample size d. self-selection bias

Question 4

A(n) ____ is a generalized idea about a class of objects that has been given a name.
 a. variable
  b. theory
  c. node
  d. construct

Question 5

Asking general questions before specific questions in order to obtain unbiased responses is called the funnel technique.
 
 Indicate whether the statement is true or false

Question 6

Purchasing power is a function of income, prices, savings, and _____.
 a. population
  b. education
  c. credit availability
  d. natural resources


Title: The question, Did you watch the Super Bowl? on a survey about Super Bowl advertising effects is an ...
Post by: lkjhg13579 on Mar 2, 2018
Answer to #1

F
This is an example of a filter question.

Answer to #2

D

Answer to #3

B
A danger in using mocked-up data is that the data tend to lack uncooperative features present in almost all real-world data, such as missing fields, high multi-collinearity, miscodes, and self-selection bias.

Answer to #4

D

Answer to #5

T

Answer to #6

C