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Other Fields Homework Help Marketing Topic started by: rimaaazzz on Mar 2, 2018



Title: Which of the following is an example of an unstated alternative in a questionnaire?
Post by: rimaaazzz on Mar 2, 2018
Which of the following is an example of an unstated alternative in a questionnaire?
 a. Do you prefer driving to work?
  b. Do you prefer driving to work or waiting for public transport?
  c. Are you in favour of increasing taxes to expand social security?
  d. Should people be jailed for drunk driving or sentenced to community service?
  e. Should children be made to undergo detention or do community service for a minor offence?

Question 2

A question that is not clearly framed to provide respondents all the possible implications of a situation may lead to _____.
 a. question order bias
  b. assumed consequences
  c. generalizations
  d. item nonresponse
  e. filter questions

Question 3

Did you vote in the last presidential election? is an example of which of the following question types?
 a. Filter question
  b. Leading question
  c. Branching question
  d. Double-barreled question
  e. Telescoping question

Question 4

The respondent's frame of reference refers to the:
 a. respondent's native language.
  b. viewpoint a respondent adopts when answering a question.
  c. dictionary commonly used by the respondent.
  d. respondent's stage in the family life cycle.
  e. respondent's native culture.

Question 5

A researcher who is investigating why consumers' tastes in cars are changing has developed lengthy attitude and motivation scales and several open-ended questions. She should use:
 a. a mail survey.
  b. personal interviews.
  c. the observation method.
  d. telephone interviews.
  e. Any of the above would be suitable.

Question 6

Which of the following is TRUE?
 a. In forming a question for a questionnaire, a question should be worded so as to secure an answer with only the required detail, not so as to generate additional information.
  b. It is wise to break one question into two when different frames of reference could be used by the respondent.
  c. The open-ended question is often employed as the beginning question in that it can provide insight into the respondent's frame of reference.
  d. When determining if the individual has the necessary information, the researcher should take into account how important the event was likely to be to the individual and how long ago it took place.
  e. All of the above are true.

Question 7

In determining the type of questionnaire and the method of administration the researcher need not specify:
 a. precisely what primary data are needed.
  b. how these data might be collected.
  c. what degree of structure will be used.
  d. what degree of disguise is warranted.
  e. the method of statistical analysis to be used.


Title: Which of the following is an example of an unstated alternative in a questionnaire?
Post by: Ambur on Mar 2, 2018
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