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Title: Which type of sales promotion tool is most likely to be used in a standardized campaign? Post by: Sheko on Mar 2, 2018 Which type of sales promotion tool is most likely to be used in a standardized campaign?
a. Point-of-purchase displays c. Free samples b. Coupons d. Contests Question 2 The intent of _____ is to cling to possessions with the hope that a relationship can be repaired. A) disposition for imaging B) disposition to hold on C) disposition to complain D) disposition for loyalty E) disposition to break free Question 3 The problem with measuring behavior is that there is no guarantee the behavior will lead to desired results. a. True b. False Indicate whether the statement is true or false Question 4 The transition of the former _________________________ countries to a market economy has led to rapid economic development in many countries in the region and has created important new markets for international brands. Fill in the blank(s) with correct word Question 5 Which statement regarding sales promotion activities is false? a. Unlike advertising campaigns, promotion campaigns are rarely global in nature. b. Sales promotion tools can actually contribute to strengthening brand perceptions. c. Sales promotion activities are often conducted independently of advertising activities. d. Sales promotions often face legal hurdles across countries. Question 6 In the context of the personal form of voluntary disposition of possessions, _____ is the primary beneficiary. A) the giver B) the recipient C) the society D) a collective activist group E) a non-profit organization Title: Which type of sales promotion tool is most likely to be used in a standardized campaign? Post by: jazzyjj1998 on Mar 2, 2018 A Point-of-purchase displays do not rely on words, so there is no need for different language versions. They speak the international language by reinforcing logos and emphasizing brad image visually. B TRUE Eastern Bloc communist C Because different countries have different laws regarding sales promotions, global sales promotion campaigns are very rare. Managers are finding, however, that sales promotion tools can actually contribute to strengthening brand perceptions and attitudes. Sales promotion activities are often conducted in conjunction with advertising activities. This may be found in the Consumer Sales Promotion section (14-2). A Title: Which type of sales promotion tool is most likely to be used in a standardized campaign? Post by: Sheko on Mar 2, 2018 Excellent answers
Title: Which type of sales promotion tool is most likely to be used in a standardized campaign? Post by: jazzyjj1998 on Mar 2, 2018 Thank you
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