Biology Forums - Study Force

Which of the following is an example of a sales promotion tool?
 a. Free samples
  b. Point-of-purchase displays
  c. Sweepstakes
  d. All of the above are sales promotion tools.

Question 2

Customer retention:
 A) refers to the word-of-mouth communication that focuses on reasons why consumers like or dislike owning or using an offering.
  B) is the practice of working to satisfy customers with the intention of developing long-term relationships with them.
  C) refers to the positive disconfirmation of warranty and service expectations.
  D) refers to the well-defined beliefs and expectations that result in hypotheses generation.
  E) is the result of post-decision dissonance and post-decision regret.

Question 3

Having too little data is the most common problem an organization has with its measurement system.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

McDonald's has a(n) ____________________ philosophy when it comes to internationalization.
 Fill in the blank(s) with correct word

Question 5

Benetton's ad for the French market showing a reporter interviewing an ethnic protester while he is being brutally arrested could be perceived as a protest against police brutality. Which type of advertising does this represent?
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Public service advertising

Question 6

Negative word-of-mouth communication is more likely to occur when consumers:
 A) perceive that the problem is severe.
  B) face problems that are unstable.
  C) repeatedly purchase products of a single brand.
  D) make purchase decisions that are not credible.
  E) are satisfied with the company's responsiveness.

Question 7

Measuring and evaluating performance historically has had certain problems and limitations.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

The objective of a(n) ____________________ company is most often to achieve a position as a low-cost manufacturer and marketer of its product line.
 Fill in the blank(s) with correct word

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Extremely helpful

Cool, thanks for the positive feedback