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Title: Which countries are greatly increasing their advertising expenditures? Post by: Demi9192 on Mar 2, 2018 Which countries are greatly increasing their advertising expenditures?
a. Russia, Hungary, China, and Indonesia b. France, Belgium, and Morocco c. Japan and North Korea d. The Netherlands and South Africa Question 2 In the context of low-effort thought-based decision-making, shaping involves: A) taking consumers through a series of successive steps to lead them to a desired response. B) selling all products at premium prices, leading to only the high-income group consumers purchasing them. C) focusing consumer attention on processing negative attributes of competing brands. D) the strengthening of brand associations. E) utilizing the law of small numbers to form evaluations. Question 3 All of the following are types of information a 3PL should provide to the buyer except _____. a. choice of mode b. number of carriers providing inbound, intraorganizational, and outbound transportation services c. total transportation expenditures by specific carrier and mode of transportation d. breakdowns of volumes by commodity or type of material e. percentage of shipments arranged by suppliers versus by buyers Question 4 Firms with a regiocentric or a polycentric orientation are guided by a global marketing concept. Indicate whether the statement is true or false Question 5 Which country spends most on advertising? a. United States c. Japan b. United Kingdom d. The Netherlands Question 6 Getting consumers to acquire or use an offering repeatedly is important because repeat purchases: A) encourage the consumers to purchase competitors' products. B) overcome availability bias. C) lead to strong preference for alternative brands. D) cause consumers to break their buying habits. E) lead to profitability. Question 7 Which of the following is not a disadvantage of using a 3PL? a. Relinquish control, ownership, and expertise. b. Loss of integration between sales and supply. c. Loss of dedicated in-house managed staff d. Concentrate on core business activities. e. Sacrifice key business service differentiation. Question 8 Firms with a regiocentric or a geocentric orientation are guided by a global marketing concept. Indicate whether the statement is true or false Title: Which countries are greatly increasing their advertising expenditures? Post by: mayad on Mar 2, 2018 A There are leaps in advertising spending for the countries of the former Eastern BlocRussia and Hungary, in particularand for China and Indonesia, two large world markets with great marketing potential. A a F Both regiocentric and geocentric firms are guided by the global marketing concept. Polycentric firms are guided by the multidomestic marketing concept. A U.S. advertising spending accounts for more than half of world totals. E d T Both regiocentric and geocentric firms are guided by the global marketing concept. Companies adopting a regiocentric orientation view world regions as distinct markets that share economic, political and/or cultural traits such that they would be viable candidates for a region-wide marketing approach. Title: Which countries are greatly increasing their advertising expenditures? Post by: Demi9192 on Mar 2, 2018 All correct
Title: Which countries are greatly increasing their advertising expenditures? Post by: mayad on Mar 2, 2018 Happy to help
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