Biology Forums - Study Force

Generally, the more specialized, expensive, bulky, or perishable the product and the more after-sale service it may require:
 a. the longer the channel.
  b. the more intermediaries would be involved.
  c. the shorter the channel.
  d. no intermediaries are involved.

Question 2

Many negotiators fail to prepare adequately before entering into a formal negotiation oftentimes because of a very short timeframe in which to make a deal.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

The fact that South East Asia, as well as the former Eastern Bloc countries of Central and Eastern Europe have become important locations for emerging markets is most closely related to which dimension of the Framework for Market Analysis discussed in the text?
 a. Market density
  b. Market size
  c. Market behavior
  d. Market geography
  e. Market heterogeneity

Question 4

Which of the following is an example of mandatory adaptation?
 a. Nestle offering drinkable fruit yogurt in the United Kingdom.
  b. Weight Watchers offering consumers in France Mousse Legeres in two different four-pack combinations.
  c. Haagen Dazs adding green ice tea to its product line in Japan.
  d. Hershey's eliminated alcohol in its chocolates in Saudi Arabia.

Question 5

Carol had considered buying a 2015 Raddo Car. While researching the car before she bought it, she came across a magazine article claiming that the car's brakes were prone to failure. Carol was motivated to pay attention to the article because of the information's:
 A) perceived safety risk.
  B) congruence with her values.
  C) approach-approach needs conflict.
  D) personal relevance.
  E) cognitive stimulation.

Question 6

Good negotiators know that reaching agreement is the end of the negotiation process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

When would multiple channels of distribution be best implemented?
 a. When selling direct to the consumer
  b. When selling direct to the manufacturer
  c. When selling direct to the producer
  d. When increasing the sales volume

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