Biology Forums - Study Force

The cost of a new product is no longer an outcome of the product design process; rather, it is an input to the process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important to:
 a. The operations strategy.
  b. The development of the breadth of the product line.
  c. The firm's overall objectives and strategies.
  d. The firm's competitive position in the market place.
  e. The level of profits the firm achieves.

Question 3

Joint ventures are a preferred international entry mode for emerging markets.
 
 Indicate whether the statement is true or false

Question 4

Even the best tools cannot rescue:
 A) a bad plan.
  B) a poor strategy.
  C) a lack of strategy.
  D) A through C.
  E) B and C only.

Question 5

An option gives the holder the right to buy or sell foreign currency at a prespecified price on or up to a prespecified date.
 
 Indicate whether the statement is true or false

Question 6

Target pricing is an innovative approach used in the final stages of the product life cycle to establish a contract price between a buyer and a seller.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Which of the following is a false statement about the relationship between channel strategy and marketing strategy?
 a. Channel strategy is concerned with the place aspect of the marketing strategy.
  b. Channel strategy is narrower in scope than the marketing strategy.
  c. Channel strategy focuses on distribution objectives.
  d. The channel strategy is important to the firm's overall objectives.
  e. The marketing channel strategy focuses on product, price, and promotion.

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