Biology Forums - Study Force

Operational CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.
 
  Indicate whether the statement is true or false

Q. 2

The U.S. Department of Commerce developed a(n) ________ framework in order to enable U.S. businesses to legally use personal data from EU countries.
 
  A) COPPA
  B) P3P
  C) PGP
  D) safe harbor
  E) FIP

Q. 3

According to your reading of the text, Procter & Gamble's use of intelligent agent technology in its supply chain illustrates the use of information systems to implement which of the main generic business strategies?
 
  A) Product differentiation
  B) Focus on market niche
  C) Strengthen customer intimacy
  D) Strengthen supplier intimacy
  E) Low-cost leadership

Q. 4

How can a good CRM system increase profits for a company?
 
  What will be an ideal response?

Q. 5

When a dimension participates in a hierarchy, the database designer can normalize the dimension into a nested set of tables with 1:M relationships between them.
 
  Indicate whether the statement is true or false

Q. 6

When a cookie is created during a website visit, it is stored:
 
  A) on the website computer.
  B) on the hard drive of the visitor's computer.
  C) on the ISP's computer.
  D) in a web directory.
  E) in the cloud.

Q. 7

A one-to-one relationship between two entities is symbolized in a diagram by a line that ends:
 
  A) in two short marks.
  B) in one short mark.
  C) with a crow's foot.
  D) with a crow's foot topped by a short mark.
  E) with a crow's foot topped by two short marks.

Ans. to #1

FALSE

Ans. to #2

D

Ans. to #3

E

Ans. to #4

Customer relationship management uses information systems to coordinate all of the business processes surrounding the firm's interactions with its customers. The systems consolidate customer information from multiple sources telephone, email, wireless devices, traditional sales and marketing systems, and the webso that the firm can obtain a unified view of a customer. Understanding the customer allows a firm to increase the effectiveness of their marketing campaigns.

Ans. to #5

TRUE

Ans. to #6

B

Ans. to #7

A

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