|
Title: A major firm recently converted from a fully integrated vertical marketing system to business format ... Post by: crypto on May 11, 2018 A major firm recently converted from a fully integrated vertical marketing system to business format franchising. In setting price, store hours, and personnel policies, it is important that the franchisor recognize that ________.
A) it can control franchisees through constrained decision making to receive higher profits from the sale of all goods and services B) it can control franchises through threatening franchise termination due to fair practice laws C) franchisees have total freedom to set and implement all retail strategies as they see fit D) in general, franchisees should be treated as owners and not as employees Title: Re: A major firm recently converted from a fully integrated vertical marketing system to business ... Post by: edrop on May 11, 2018 Content hidden
|