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Other Fields Homework Help Management Topic started by: crypto on May 11, 2018



Title: While a direct marketer's overall response rate is good, its average purchase amount per catalog is ...
Post by: crypto on May 11, 2018
While a direct marketer's overall response rate is good, its average purchase amount per catalog is below average. Most of its orders were placed by phone. The direct marketer should ________.
A) train its telephone-based personnel to cross-sell merchandise
B) utilize smaller catalogs for new contacts
C) utilize larger catalogs for regular customers
D) encourage customers to mail in their orders


Title: Re: While a direct marketer's overall response rate is good, its average purchase amount per ...
Post by: edrop on May 11, 2018
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