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Title: Examine a magazine or newspaper ad for a new product or service that you have never seen. Evaluate i Post by: Filup on Aug 22, 2018 Examine a magazine or newspaper ad for a new product or service that you have never seen. Evaluate its chances for receiving wide customer acceptance. Does this product require a large amount of personal-selling effort? What types of salespeople (service, manufacturing, wholesale, or retail) are involved in selling this product?
Title: Re: Examine a magazine or newspaper ad for a new product or service that you have never seen. ... Post by: sliceofoctopi on Oct 13, 2018 The objective of this exercise it to have the students gain a better understanding of the different types of selling that influence product acceptance. They are also likely to discover that with convenience products, such as those in a grocery store, even though there is little or no personal selling at the retail level, there may be a large amount of personal selling effort at the wholesale and manufacturing levels. At the retail level, a retail sales clerk could handle the order taking of convenience items, but for other items, such as those found at an appliance store, a retail salesperson would be required in most cases.
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