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Title: Why is peddling or “pushing products” inconsistent with the marketing concept? Post by: Filup on Aug 22, 2018 Why is peddling or “pushing products” inconsistent with the marketing concept?
Title: Re: Why is peddling or “pushing products” inconsistent with the marketing concept? Post by: LeaP on Oct 13, 2018 In adapting to the marketing concept, emphasis is now placed on satisfying the customer through “partnering.” Instead of “pushing” goods, salespeople now form relationships and seek to identify specific customer needs.
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