Title: Ountry of Origin Assignment The country-of-origin (COO) effect, also known as the made-in image a Post by: Catracho on Jan 31, 2019 ountry of Origin Assignment
The country-of-origin (COO) effect, also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling. It could be positive or negative! So, it is different from cultural symbol. For example: Eiffel Tower is a cultural symbol of France, whereas France enjoy positive COO in perfume. Assignment : You will explore both positive and negative COO associated with 6 prominent countries. 1.Italy 2. France 3. India 4. Australia 5. Germany 6. Switzerland Example: CoO associated with England Positive: Financial service, chocolate, law, love for the animal, Negative: food, bad teeth, too formal Cultural symbol: Big Ben, James Bond, Queen/King, Parliamentary Democracy, Soccer, Sherlock Holmes, Red Telephone box, Union Jack. Title: Re: Ountry of Origin Assignment The country-of-origin (COO) effect, also known as the made-in ima Post by: doubleu on Feb 1, 2019 ...
|