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Title: 15. In terms of the hierarchy of effects model, to obtain brand loyalty, _____________. a. all six s
Post by: abrah25 on Feb 1, 2019
15. In terms of the hierarchy of effects model, to obtain brand loyalty, _____________.
a. all six steps must be present b. knowledge and preference is essential, the other steps are not c. awareness, knowledge and conviction are essential, the other steps are not d. liking, preference and conviction are essential, the other steps are not


Title: Re: 15. In terms of the hierarchy of effects model, to obtain brand loyalty, _____________. a. all ...
Post by: bio_man on Feb 1, 2019
(A)