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Title: 17. A leverage point is the feature of the ad that moves the viewer from understanding the pro Post by: abrah25 on Feb 1, 2019 17. A leverage point is the feature of the ad that moves the viewer from understanding the product’s benefits to linking those benefits with ____________.
a. some type of action or change in attitude b. personal values c. a liking for the product d. the visual element into both a mental picture and words Title: Re: 17. A leverage point is the feature of the ad that moves the viewer from understanding the ... Post by: RobotLava on Feb 1, 2019 b
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