Title: 17. Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its “Put a Post by: abrah25 on Feb 9, 2019 17. Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its “Put a Tiger in Your Tank” ad campaign. Which of the following conclusions formed the rationale for the famous campaign?
a. The size of the tiger enhances a male’s ego. b. The tiger supplies powerful animal symbolism and it contains vaguely sexual undertones. c. Orange and black are two of the most powerful colors in the color spectrum. d. The playful nature of the tiger is appealing to female consumers. Title: Re: 17. Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its ... Post by: bio_man on Feb 10, 2019 https://biology-forums.com/index.php?topic=673396.0
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