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Title: The engine of global marketing is MNCs. In this assignment, you will identify two MNCs (having made Post by: Catracho on Feb 12, 2019 The engine of global marketing is MNCs. In this assignment, you will identify two
MNCs (having made FDI in different countries) from developing or emerging countries. This means that home country cannot be from USA, Western Europe, Japan, and Australia/NZ. Also, you cannot choose LG , Samsung , KIA , Hyundai (Korea), and Tata (India). Be mindful about this boundary condition. If you choose an MNC from developed country, you will get a zero. Focus on: 1. What is their core business? Where (which countries) do they operate? Who are the key customers/customer segments? 2. What is the total revenue? How many employees do they have? How much of the revenues are obtained from host countries? 3. What are their major brands? 4. Who are their local/global competitors? 5. Evaluate the operation of the firms in terms of ‘think globally, act locally.’ Keep it one page each for the two firms. can someone help, thanks ! Title: Re: The engine of global marketing is MNCs. In this assignment, you will identify two MNCs (having Post by: bio_man on Feb 12, 2019 Content hidden
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