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Title: 31. Scott thought of himself as a very successful marketer. He created a campaign with a product log Post by: abrah25 on Feb 22, 2019 31. Scott thought of himself as a very successful marketer. He created a campaign with a
product logo that was very popular and that customers associated with a quality product. It was so popular that in a few months, the logo began to appear almost everywhere. Instead of increasing sales of the product, the customer demand began to decrease as competitors’ products became more successful. What characteristic of learning was ruining Scott’s apparent success? a. Customers confused Scott’s logo with the logo of Scott’s competitors, making cognitive learning incomplete. b. The logo produced only a fixed-ratio schedule of reinforcement that did not sustain sales, while Scott’s competitor used a variable-ratio schedule. c. Too much repetition was decreasing the strength of the CS, thus leading to extinction of the learned relationship between the logo, the quality of the product, and the association with Scott’s company. d. Over time the logo became boring, and customers punished Scott’s company by buying competitors’ products as a type of revenge for their boredom. Title: Re: 31. Scott thought of himself as a very successful marketer. He created a campaign with a product ... Post by: bio_man on Feb 23, 2019 https://biology-forums.com/index.php?topic=673329.0
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