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Title: Which of the following is FALSE with respect to brand names and advertising? Post by: asjstr on Mar 2, 2019 Which of the following is FALSE with respect to brand names and advertising?
• Firms use trademarks—words, symbols, and logos—to distinguish their product brands. • Because "differentness" has value to customers, monopolistically competitive firms regard their brand names as valuable. • Companies do not regard their brands as valuable private (intellectual) property because the value cannot be quantified. • There is considerable shifting over time in the market value rankings of various U.S. product brands. Title: Which of the following is FALSE with respect to brand names and advertising? Post by: Matt. DeSouza on Mar 2, 2019 Content hidden
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