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Other Fields Homework Help Marketing Topic started by: lstar1993 on Mar 7, 2019



Title: Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click ...
Post by: lstar1993 on Mar 7, 2019

Question 1.

In response to threats from such companies as AOL, Amazon.com, Yahoo!, eBay, E*TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process became known as ________.

• disintermediation

• reintermediation

• new-market synchronization

• e-commerce

• e-collaboration

Question 2.

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

• direct-selling capability

• well-established brand names

• better prices

• one-on-one communications

• greater value


Title: Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click ...
Post by: Curtis x9 on Mar 7, 2019
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