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Other Fields Homework Help Marketing Topic started by: suiren on Mar 7, 2019



Title: According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit ...
Post by: suiren on Mar 7, 2019

Question 1.

Identify and define the four Ps and the corresponding consumer-oriented SIVA dimensions.

Question 2.

According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit of [product and service] providers.  People want to know your value and ethics demonstrated by how you treat employees, the community in which you operate."  Discuss the concept of social responsibility marketing and how it impacts both companies and consumers.


Title: According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit ...
Post by: whoohoo8 on Mar 7, 2019
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Title: According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit ...
Post by: suiren on Mar 7, 2019
Thank you for answering so quickly