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Other Fields Homework Help Marketing Topic started by: Ilovebacon22 on Mar 7, 2019



Title: A marketing vision statement is a written document that summarizes what the marketer has learned ...
Post by: Ilovebacon22 on Mar 7, 2019

Question 1.

Companies normally measure their profit performance using ROI; however, this approach suffers because profits are arbitrarily measured and subject to manipulation.

• true

• false

Question 2.

A marketing vision statement is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.

• true

• false


Title: A marketing vision statement is a written document that summarizes what the marketer has learned ...
Post by: samah952 on Mar 7, 2019
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