Biology Forums - Study Force

Other Fields Homework Help Marketing Topic started by: Famwam on Mar 7, 2019



Title: London Business School's Tim Ambler believes evaluation of marketing performance can be split into ...
Post by: Famwam on Mar 7, 2019

Question 1.

________ is(are) the set of measures that helps firms to quantify, compare, and interpret their marketing performance.

• Marketing intelligence

• Psychographics

• Marketing diagnostics

• Marketing metrics

• Demographics

Question 2.

London Business School's Tim Ambler believes evaluation of marketing performance can be split into two parts: ________.

• (1) long-term results and (2) changes in consumer perceptions

• (1) changes in market share and (2) changes in profitability

• (1) short-term results and (2) changes in brand equity

• (1) long-term results and (2) changes in brand equity

• (1) short-term results and (2) changes in profitability


Title: London Business School's Tim Ambler believes evaluation of marketing performance can be split into ...
Post by: jackjohnson74 on Mar 7, 2019
Content hidden


Title: London Business School's Tim Ambler believes evaluation of marketing performance can be split into ...
Post by: Famwam on Mar 7, 2019
This calls for a celebration :raised_hands: