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Title: The main drawback to the ________ is that the interviews must be short and not too personal. Post by: Izzydhindsa on Mar 7, 2019 Question 1. One set of consumers, during a focus-group session, indicated that Dell computers reminded them of a surfer, Apple computers were equated to a mad scientist, and IBM computers to Scrooge from the Dickens's tale. Which of the following qualitative research approaches matches to the approach described above?• Laddering • Visualization • Brand personification • Projective techniques • Pyramiding Question 2. The main drawback to the ________ is that the interviews must be short and not too personal.• secondary interview • mail questionnaire • personal interview • online interview • telephone interview Title: The main drawback to the ________ is that the interviews must be short and not too personal. Post by: DryPhantom on Mar 7, 2019 Content hidden
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