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Title: A high market-penetration index suggests that ________. Post by: rizumidancer on Mar 7, 2019 Question 1. Barry's company sells in a nonexpansible market. As a marketer, Barry should focus on ________.• decreasing the marketing sensitivity of demand for his product • improving his company's market share by attracting competitors' customers • increasing marketing expenditure to increase the overall market size • more effectively allocating his budget to increase demand for his company's product category • all of the above Question 2. A high market-penetration index suggests that ________.• a substantial growth potential exists for all firms in the market • it would be great time to expand distribution outlets • mistakes have been made in selecting the correct promotional alternatives • there will be increased costs of attracting the few remaining prospects • the price of the product or service is too high with respect to competition Title: A high market-penetration index suggests that ________. Post by: jenniferagrethe on Mar 7, 2019 Content hidden
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