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Other Fields Homework Help Marketing Topic started by: emlaai on Mar 7, 2019



Title: Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale whereby he ...
Post by: emlaai on Mar 7, 2019
Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale whereby he has rated eight different computers on three different characteristics. Gordon has decided that for a computer to make his short-list, it must score at least a seven on his scale on all three characteristics. Describe the type of choice heuristic that Mr. Jones is using as he selects a computer.


Title: Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale whereby he ...
Post by: jrhome1985! on Mar 7, 2019
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