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Title: Even if sales of a brand extension are high and meet targets, the revenue may be coming from ... Post by: studymite on Mar 7, 2019 Question 1. A major advantage of a(n) ________ strategy is that the company does not tie its reputation to the product.• licensing • blanket family name • brand revitalization • category extension • individual-names Question 2. Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings—in effect ________ the parent brand.• cannibalizing • eroding • feeding back to • reinforcing • diluting Title: Even if sales of a brand extension are high and meet targets, the revenue may be coming from ... Post by: sliceofoctopi on Mar 7, 2019 Content hidden
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