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Other Fields Homework Help Marketing Topic started by: zar on Mar 7, 2019



Title: Matt always thinks of Die Hard batteries when he thinks of a dependable car battery. This is an ...
Post by: zar on Mar 7, 2019

Question 1.

If a manager is looking for a "report card" on past performance of a brand, he or she should turn to an examination of the brand ________.

• image

• compatibility

• strength

• dominance

• stature

Question 2.

Matt always thinks of Die Hard batteries when he thinks of a dependable car battery.  This is an example of brand ________.

• judgments

• feelings

• scope

• imagery

• salience


Title: Matt always thinks of Die Hard batteries when he thinks of a dependable car battery. This is an ...
Post by: jzhu11 on Mar 7, 2019
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