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Title: Many firms use ________ in order to take advantage of corporate-image associations such as ... Post by: fattykay92 on Mar 7, 2019 Question 1. Customers can now buy Jeep strollers and apparel, which are not manufactured by Jeep, but are instances where Jeep has received payment from the manufacturers of these products to use Jeep's brand name. These items are considered ________.• family products • brand extensions • licensed products • subbrands • line extensions Question 2. Many firms use ________ in order to take advantage of corporate-image associations such as innovativeness, expertise, and trustworthiness to directly influence consumer evaluations.• brand revitalization • blanket family names • the brand discount rate • individual names for each product • separate family names for all products Title: Many firms use ________ in order to take advantage of corporate-image associations such as ... Post by: samah952 on Mar 7, 2019 Content hidden
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