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Other Fields Homework Help Marketing Topic started by: ujesssss on Mar 7, 2019



Title: Assume you are a marketing manager that wishes pursue a process of strategic brand management. List ...
Post by: ujesssss on Mar 7, 2019

Question 1.

Four general strategies can be used in branding. Which of the following strategies is the one used by Kellogg's when it follows a subbranding policy with Kellogg's Rice Krispies, Kellogg's Raisin Bran, and Kellogg's Corn Flakes?

• Individual names

• Separate family names for all products

• Blanket family names

• Global names for all products

• Corporate name combined with individual product names

Question 2.

Assume you are a marketing manager that wishes pursue a process of strategic brand management. List the four main steps that you would most likely go through to accomplish this task.


Title: Assume you are a marketing manager that wishes pursue a process of strategic brand management. List ...
Post by: Jlynn on Mar 7, 2019
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Title: Assume you are a marketing manager that wishes pursue a process of strategic brand management. List ...
Post by: ujesssss on Mar 7, 2019
This calls for a celebration :raised_hands: