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Title: For a point-of-difference to possess ________, target consumers must find it unique and superior. Post by: dskmvld on Mar 7, 2019 Question 1. Which of the following desirability criteria asks a question such as "Is the positioning preemptive, defensible, and difficult to attack?" when determining a POD (point-of-difference)?• value orientation • knowledgeable • feasibility • sustainability • communicability Question 2. For a point-of-difference to possess ________, target consumers must find it unique and superior.• believability • communicability • distinctiveness • feasibility • relevance Title: For a point-of-difference to possess ________, target consumers must find it unique and superior. Post by: shamanie on Mar 7, 2019 Content hidden
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