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Other Fields Homework Help Marketing Topic started by: miks on Mar 7, 2019



Title: All of the following strategies have been suggested as proper for sustaining rapid market growth ...
Post by: miks on Mar 7, 2019

Question 1.

Which of the following product life cycle stages is characterized as being one where a rapid climb in sales occurs, new product features are introduced by new competitors, and distribution is expanded?

• Saturation

• Introduction

• Growth

• Maturity

• Prepioneering

Question 2.

All of the following strategies have been suggested as proper for sustaining rapid market growth during the growth stage of the product life cycle EXCEPT ________.

• moving to sue all new entrants into the marketplace

• improving product quality and adding new product features and improved styling

• lowering prices to attract the next layer of price-sensitive buyers

• entering into new market segments

• shifting from product-awareness advertising to product-preference advertising


Title: All of the following strategies have been suggested as proper for sustaining rapid market growth ...
Post by: eltoro on Mar 7, 2019
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