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Other Fields Homework Help Marketing Topic started by: Izzy122 on Mar 7, 2019



Title: A manufacturer of calculators finds that there is an even split between customers who want small ...
Post by: Izzy122 on Mar 7, 2019

Question 1.

When sales peak, there is a low cost per customer, profits are high, and the marketing manager attempts to maximize profit while defending market share, the product is most likely in the ________ stage of the product life cycle (PLC).

• maturity

• prepioneering

• growth

• decline

• introduction

Question 2.

A manufacturer of calculators finds that there is an even split between customers who want small handheld calculators and those that want large ones. This type of market, in which buyer preferences scatter evenly, is called a(n) ________ market.

• emerging

• niche

• mass market

• diffused-preference

• standardized


Title: A manufacturer of calculators finds that there is an even split between customers who want small ...
Post by: Isack on Mar 7, 2019
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